Survey of 2,000 U.S. adults (35–64): 38.6% bought gold or silver in the last 12 months; millennials lead; 91.7% of buyers say they’re equally/more likely to buy again.

2026 Survey Results • Gold IRA Guide We surveyed 2,000 U.S. adults ages 35–64 to understand what is driving (and holding back) real-world precious metals investing heading into 2026. Note: Findings reflect U.S. adults ages 35–64 (not all Americans). Percentages…



Silver
Gold
Platinum
Palladium
Bitcoin
Ethereum




















Gold: $4,724.05
Silver: $95.37
Platinum: $2,408.53
Palladium: $1,883.49
Bitcoin: $91,189.85
Ethereum: $3,107.31