Red Rock Secured (American Coin Co) Review (2025 Update)

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Last Updated on: 21st April 2025, 10:40 pm

Important Update: As of 2025, Red Rock Secured has rebranded to American Coin Co. following serious legal issues and customer complaints. Investors should carefully read the full details before considering this firm.

Company Overview

Red Rock Secured (now operating as American Coin Co.) is a precious metals IRA company based in El Segundo, California. Historically, the firm emphasized education and client service but has faced significant challenges recently due to regulatory actions.

Legal Issues and Regulatory Actions ⚖️

In April 2024, a U.S. District Court ordered Red Rock Secured, CEO Sean Kelly, and senior executives to pay over $56 million in restitution and penalties for fraudulent investment practices. They were found guilty of significantly marking up coins (up to 130%) and misrepresenting coin values to nearly 1,000 investors. The SEC also took parallel legal action, reinforcing the seriousness of these charges.

Customer Feedback and Ratings 📉

• Better Business Bureau (BBB): Rating downgraded to F, with numerous unresolved complaints related to transparency and pricing.
• Trustpilot: Rating declined significantly to approximately 3.4 out of 5 stars, with customer reviews citing concerns stemming from legal actions.
• TrustLink: Consistently low rating around 1.2 out of 5 stars, with many reviewers warning potential customers of deceptive practices.

Products and Pricing Transparency

Red Rock Secured/American Coin Co. primarily offers IRA-eligible American Eagle series coins (Gold, Silver, Platinum, Palladium), American Gold Buffalo, and non-IRA eligible “junk” silver coins. Pricing is notably absent from their website, requiring direct customer contact—a practice criticized for lack of transparency and associated with past deceptive pricing issues.

Storage and Custodian Information

The company uses Kingdom Trust as the IRA custodian and Delaware Depository for storage. Delaware Depository offers fully insured segregated and non-segregated storage options, including international storage via sub-custodians in Toronto, Canada, and Zurich, Switzerland.

Management Transparency

Red Rock Secured historically has not disclosed full management team details on its website. CEO Sean Kelly's role was confirmed externally, but the absence of transparent executive disclosure remains a notable red flag.

Recommendations and Investor Warnings 🛑

Due to serious legal issues, significant customer dissatisfaction, and lack of pricing transparency, investors should approach Red Rock Secured (American Coin Co.) with caution. We strongly recommend considering alternative precious metals IRA companies with transparent pricing, proven integrity, and no history of legal misconduct.

Always perform thorough due diligence and consult multiple sources before investing your retirement savings in precious metals IRAs.

Contact Information

• Phone: (844) 824-5051
• Address: 400 Continental Blvd, Suite 2000, El Segundo, CA 90245
• Email: info@redrocksecured.com
• Website: redrocksecured.com

Frequently Asked Questions (FAQ)

1. Is Red Rock Secured still in business?
Yes, Red Rock Secured continues to operate, but it has rebranded to American Coin Co. following significant legal and regulatory challenges.

2. Why did Red Rock Secured change its name to American Coin Co.?
The rebranding occurred in the wake of major legal actions by the SEC and U.S. courts, which included penalties for deceptive business practices. The new name may reflect an effort to distance the firm from previous negative associations.

3. Is it safe to invest in precious metals with Red Rock Secured/American Coin Co.?
Given recent events, including court rulings related to fraud and deceptive pricing, investors should exercise extreme caution. It’s strongly recommended to thoroughly research and consider alternative reputable IRA providers.

4. Does Red Rock Secured provide transparent pricing on its website?
No. Red Rock Secured (American Coin Co.) does not publish coin prices online. Potential investors must directly contact the company for pricing details, a practice that has previously been associated with complaints about excessive markups.

5. Who provides storage and custody services for Red Rock Secured?
Kingdom Trust is their custodian partner, and Delaware Depository provides secure storage, including segregated, non-segregated, and international options in Canada and Switzerland.

6. Have other customers faced problems with Red Rock Secured?
Yes. Numerous customers reported issues with excessive coin markups, lack of transparency, difficulty liquidating investments, and aggressive sales tactics, which led to significantly reduced customer ratings.

7. What products can you purchase through Red Rock Secured?
Primarily IRA-eligible precious metals coins like American Eagle (Gold, Silver, Platinum, Palladium), American Gold Buffalo, and non-IRA “junk silver” (pre-1965 U.S. silver coins).

8. Can I transfer my existing IRA to Red Rock Secured?
Technically yes, Red Rock Secured/American Coin Co. facilitates IRA rollovers, but due to their recent legal and regulatory history, investors should first carefully assess risks and alternative providers.

9. Are investments with Red Rock Secured insured?
Yes, metals stored with Delaware Depository are fully insured by Lloyd’s of London, covering your investment against loss, theft, or damage.

10. Should I trust reviews from Red Rock Secured’s website or promotional materials?
Given the recent legal challenges and findings of deceptive practices, reviews on the company’s website or promotional materials should be approached with skepticism. Seek unbiased third-party reviews and regulatory resources for more reliable insights.

11. How do I file a complaint or resolve issues with Red Rock Secured?
If you experience issues, contact the Better Business Bureau (BBB), Business Consumer Alliance (BCA), or directly file complaints with the SEC if you suspect deceptive practices.