- Excellent scores from 1000+ verified reviews
- Highly-rated customer service
- Flat annual fee structure without any surprises
- Competitive $80 annual fee
- Worthwhile promotions on offer for newcomers
- Segregated and non-segregated storage options
- Minimum investment of $25,000
- Gold and silver bullion only: no palladium or platinum options
- Relatively limited choice of gold and silver coins compared to Apmex, JM Bullion and Kitco
Goldco is a California-based gold and precious metals investing service. Their online investment platform is split into two parts:
- Management of precious metal IRAs: The firm acts as a central point of organization for gold and silver IRAs, arranging IRA set-up and handling IRA rollovers. IRA custodianship and bullion storage are outsourced to partner providers. Goldco hosts an accessible collection of gold and silver bullion coins and bars for use in your IRA.
- Non-IRA precious metal sales: Goldco also sells bullion items for use outside of IRAs.
Goldco is no stranger to accolades. In 2021, Goldco was named the 22nd fastest-growing company in the LA area by the Los Angeles Business Journal. It was also named Company of the Year in the Stevie Awards (Category: Large, Financial Services). At present, Goldco is listed 3,774 in the Inc. 500 list of the top American companies.
Company Background & Philosophy
Goldco was founded in 2006. During its 16 year history, Goldco has also traded under the names Goldco Direct and Goldco Precious Metals. The firm has 50 employees. Headcount has risen by 11% in the last 6 months.
Goldco Management Team
Founder and CEO Trevor Gerszt
Trevor Gerszt grew up in South Africa – home to the largest gold mines on the planet. He came to the US aged six. A keen coin collector as a boy, Gerszt took his passion for bullion into the business world by picking up the reins of Goldco Precious Metals in 2008. He reports that, ‘in looking at where I put a stake in the ground for a career — the finance industry — and more specifically, precious metals was a natural fit for me.’ Gerszt is proud to be a self-made entrepreneur. Check out Trevor Gerszt’s LinkedIn profile here.
Vice President and General Counsel Jennifer Levin
Jennifer Levin is in charge of all legal affairs at Goldco. In 2021, Levin was awarded the accolade of In-House Counsel of the Year (Fastest-Growing Private Company category) by the LA Business Journal. Having received a Juris Doctor (JD)doctorate in Law at the USC Gould School of Law in 2007, Levin began her career as an intern at 20th Century Fox. Check out Jennifer Levin’s LinkedIn profile here.
Goldco Celebrity Endorsement
Goldco is endorsed by US martial arts and film legend Chuck Norris, as seen in this Goldco testimonial below.
Chuck is a verified Goldco customer, as shown below.
A special Chuck Norris silver coin is available for sale with Goldco. The Chuck Norris Five Principles coin is minted in New Zealand at a weight of 31.1g to a purity of .999 fine. It has a face value of $2. Engraved on the coin are Chuck’s five principles for life: ‘Faith, Family, Fitness, Freedom and Fight.’ The coin comes in a wooden display box with a certificate of authenticity.
There is an upside and a downside to the way Goldco has presented the Chuck Norris Five Principles coin. The upside is that Goldco responsibly points out that this coin is not eligible for IRAs. This coin would be considered by the IRS as a ‘collectible’ and therefore not OK for your IRA. This is good work by Goldco, as it helps to avoid people buying the wrong bullion and then getting in trouble with the IRS. If you put the wrong type of coin into your IRA, you may be charged as if the investment were an early withdrawal: this means a 10% penalty plus income tax for each year that the error lasts.
The downside of Goldco’s presentation of the Chuck Norris Five Principles coin is that there is no price displayed. You can, though, easily pick the brains of a Goldco Specialist using the Livechat facility on the website or by calling 855-481-3206.
Top tip: you can check the IRS rules on coins and ‘collectibles’ yourself here (Section 408(M) of the IRS code). We've displayed the relevant excerpt from the IRS code for your convenience below.
If you want to dive deeper, here’s more. It is complicated stuff, so we have made a handy guide to IRA rules and regulations here. Rather than try and figure it out yourself, we recommend talking to an expert precious metals IRA provider like Goldco or one of its competitors.
Goldco Sign-up Process
Potential investors with Goldco can sign up by phone. This gives you the chance to get all your questions answered before you commit to anything. Goldco states that the basic process involves just 3 steps:
- Sign an agreement and open your IRA
- Fund your IRA with an IRA rollover
- Buy coins and bullion bars to stock your IRA
Goldco Featured Products
Goldco offers two ways of doing business. You can buy bullion coins and bars to have at home, outside of your IRA – or you can buy bullion coins and bars to put into IRS-approved storage as part of your Goldco precious metals IRA.
Customers who want bullion mailed to their home can choose from a robust inventory of gold and silver 27 coins – plus bullion bars of different weights.
26 of these featured coins are available for IRA investment:
Goldco IRA-Approved Gold Products
For IRAs, Goldco offers gold bars of various weights and 12 different types of coin:
- Gold American Eagle – Type 1
- Gold American Eagle – Type 2
- Gold American Eagle Proof
- Gold Maple Leaf
- American Gold Buffalo
- Gold American Bald Eagle
- Gold Military Guinea
- Gold Freedom Coin
- Gold Freedom and Hope
- Gold Lucky Dragon
- Gold Australian Saltwater Crocodile
- Gold British Lunar Series
The photography of Goldco’s coin inventory is stunning. Full details are provided for a couple of coins below:
Gold American Eagle – Type 1
Perhaps the most famous of all gold coins, the gold American Eagle is the official bullion coin of the USA. Minted in 22 karat gold to a purity of 0.9167 fine, the Eagle is available with Goldco in four weights.
On the front, Lady Liberty takes centre stage, – with the Capitol Building peeping out of the bottom left. On the back, depending on the date of issue, is a group of eagles or a single eagle.
Gold American Buffalo
The Gold American Buffalo boasts a finer purity than the Gold American Eagle. It is minted in 24 karat gold to a purity of 0.9999.
The front features the head of an American Indian. The features are a composite of chiefs Big Tree, Two Moons and Iron Tail. The design is based on James Earle Fraser’s Indian Head Nickel of 1913. The back of the Gold American Buffalo features a bison in profile.
Goldco IRA-Approved Silver Products
For IRAs, Goldco offers silver bars of various weights and 14 different types of coin:
- Silver American Eagle – Type 1
- Silver American Eagle – Type 2
- Silver American Eagle Proof
- Silver American Bald Eagle
- Silver Maple Leaf
- Silver Lucky Dragon
- Silver 20th Anniversary Britannia
- Silver Great Barrier Reef
- Silver Freedom & Hope
- Silver Military Guinea
- Silver Freedom
- Silver Australian Saltwater Crocodile
- Silver World War II Victory
- Silver Britannia Lunar Series
Silver Maple Leaf
Struck from 1 oz. of .9999 purity silver, the Silver Maple Leaf is a popular investment-grade coin. The coin is struck by the Royal Canadian Mint and has a face value of $5 CAD.
The front features a portrait of Queen Elizabeth II. The back features a fine illustration of a maple leaf.
Silver Lucky Dragon
Also struck by the Royal Canadian Mint, the Silver Lucky Dragon features 0.9999 purity silver at a weight of 1 oz. It has a face value of $5 CAD.
The front features a portrait of Queen Elizabeth II. The rear features an exotic and intricate illustration of a dragon.
For your IRA to be valid with the IRS, you will need to arrange to have your precious metals stored in an approved vault. You cannot keep your bullion at home. If you do, the IRS will not consider it as part of your IRA and you will face financial charges.
Goldco arranges storage in IRS-approved vaults via third-party providers. You can choose between two types of storage: segregated and non-segregated.
Non-segregated means that the vault does not distinguish between individual coins of the same type: if you put in an American Gold Eagle, for example, you will receive one back when it comes to withdrawal, but it may not be the same example of an American Gold Eagle that you put in. For investment purposes this does not matter. That’s because your deposits are not unique ‘collectible’ coins, but generic items. Their value is based on their bullion weight, not on their individual characteristics.
With segregated storage, your deposits are kept separately from others. In this way, you can guarantee that you can withdraw exactly what items you put in. With all vaults, regardless of the provider, segregated storage costs more than non-segregated storage.
Goldco Fees, Account Minimums and Promotions
Goldco Account Minimums
To invest with Goldco, you need to invest at least $25,000. This is a possible downside for many investors. $25,000 is over four times the annual maximum investment you can make in your IRAs if you are under 50 years old. So you would have to not invest in any IRA for over four years to make a start with Goldco.
IRS fact: Aged under 50, the total amount you can invest in your IRAs from 2022 onwards is $6,000. Aged over 50, the total amount comes in at $7,000. Excess contributions are taxed at 6% annually.
Goldco charges a flat annual fee of $80 to manage your IRA. For comparison, competitor Noble Gold charges the same.
You might think that this $80 flat annual fee compares very well to the much fatter $250 flat annual fee charged by competitor Regal Assets, for example. But, with precious metal IRA providers, there are different approaches to service provision – and fees reflect that. Whereas Regal Assets’ fee covers legal custodianship of your IRA and storage of your bullion, both Goldco and Noble Gold farm out these services to third-party providers.
|Goldco Service||Goldco Fee|
|IRA set up||Free|
|IRA management||$80 flat annual fee|
|Bullion storage in an IRS-approved vault||Depends on provider|
|Custodianship of your IRA||Depends on provider|
At the time of writing, Goldco is offering two promotions. Readers should contact Goldco sales representatives to verify whether these promotions are still available:
- Fees for your first year are waived (subject to confirmation)
- With silver coins, you get 10% back (paid in more silver coins)
Goldco IRA Rollovers
Goldco can help you convert your existing IRA or savings account into a precious metals IRA. The firm says this process usually takes less than two weeks. 401(k), 403(b), TSP, savings and IRA accounts are eligible.
A website is often the first point of contact that a newcomer to precious metals IRAs has with an IRA provider. It is important that the website is simple and contains useful information.
Goldco’s website is very easy to use and is attractively displayed. The presentation of available coins is excellent and the blog is bang up-to-date with relevant, easy-to-read articles.
A downside of the Goldco website is that there is no specific fee data for Goldco services. In the FAQs section on the IRA pages, Goldco states only that, ‘unlike mutual funds, the fees for your Precious metals IRA are often charged as one flat fee per year, rather than as a percentage of your assets.’ Neither are prices shown for its bullion products.
For current pricing info, potential customers can contact Goldco by phone (855-481-3206), email ([email protected]) or use the online LiveChat service.
Pros of Goldco Website
- Easy to find your way around
- Clear and simple
- All coins displayed excellently in high resolution
- LiveChat text service
- Up-to-date blog with approx. 5 new articles a month
- Free info pack delivered to your door on request
- Disabled access promoted with UserWay Website Accessibility Widget
Cons of Goldco Website
- No info on fees and prices
Goldco Customer Education
Regarding customer reviews, Goldco has a good reputation for being good with beginners to precious metal IRAs. Customers report consistently that Goldco’s customer service on the phone is excellent. In two further ways Goldco offers support for the newcomer: the free Goldco Kit sent to your home, and the impressive website blog.
Free Goldco Education Kit Mailed to Your Home
This is a guide to protecting your wealth. It is mailed to your house in printed, audio and video form. The only thing you must do in order to receive this guide is give Goldco your phone number and authorize marketing messages from the company. The small print says you can opt out at any time.
Goldco Website Blog
Goldco’s blog stands out in the field of IRA provider websites. Two factors make it excellent: it is up-to-date and the blog posts are relevant, well-written and pithy. 12 posts were published in the month prior to this review. The blog features 670 posts in all. Covered are relevant topics like US inflation, government financial policy and precious metals prices.
Both the gold and Ssilver IRA pages feature a good set of FAQs. Common queries are answered in easy-to-read language.
Goldco Reviews, Ratings and Complaints
From 1087 reviews across 7 review sites, Goldco achieves an average (mean) score of 3.58/5.
This mediocre score is heavily influenced by one negative review that shows up on two sites (Sitejabber and Yelp). These sites feature no other Goldco reviews. So in neither case is the minimum score representative of a decent sample.
If we discount this single negative review – which appears to be based on an unfortunate misunderstanding – Goldco’s average score from 1085 reviews across 5 review sites is an excellent 4.87/5.
Let’s dig deeper into this negative review. The reviewer rates the Goldco representative as ‘extremely helpful and responsive’. So what was the problem? The issue was that the reviewer ordered a proof silver coin which he then discovered was more expensive than its value in bullion. This difference in price, though, is the market norm for proof coins.
Proof coins are specially-minted for non-circulation. Because of their novelty value, proof coins are generally traded at a premium on their bullion value. In other words, if you buy a proof coin you are paying for more than the silver it is made out of. Whilst permitted for IRAs, proof coins are more suitable as gifts than as precious metal IRA investments. It may be that the reviewer did not understand the difference between proof coins and other bullion coins or confirm the price of the coin at the time of purchase.
Top Tip: The only proof coins accepted by the IRS for IRAs are American Gold and Silver Eagles.
By contrast, check out the blitz of gold stars that Goldco gets on its Trustlink and Trustpilot reviews below.
Below are a list of ratings from popular consumer reporting agencies and review aggregators.
- Better Business Bureau: 4.88/5 average from 194 reviews (A+ Rating, Accredited Business)
- Business Consumer Alliance: 5/5 average from 1 review (AAA Rating)
- CitySearch: Not reviewed
- Sitejabber: 1/5 average from 1 review
- Trustlink: 4.8/5 average from 253 reviews
- Trustpilot: 4.8/5 average from 637 reviews
- Yelp: 1/5 average from 1 review
- Yellow Pages: Not reviewed
- Better Business Bureau: 12 complaints closed in last 3 years
- Business Consumer Alliance: 0 complaints closed in last 3 years
Consider All Options Before Buying Gold for Your IRA
Newcomers to precious metals IRAs often ask: why don’t I just keep bullion at home?
There are three reasons why this is not a good idea:
- The IRS will not consider your bullion at home to be part of your IRA
- Your bullion could get stolen
- You will have to arrange the sale of your bullion to release its value; how knowledgeable are you about bullion and coin pricing?
A precious metal IRA allows the canny investor to benefit from three features of bullion prices.
- Precious metals are considered to be a safe haven at times of stock market crisis. The value of gold tends to rise when stock market prices fall and go into a ‘bear’ phase. For example, five months after the March 2020 Covid crash, the price of gold hit an all-time high of $2,067 per ounce.
- The limited supply of precious metals means that their value cannot fall because of over-supply. The value of printed currency, on the other hand, can fall when government treasuries print more money. Goldco says that the American dollar has lost 98% of its purchasing power since 1971.
The price of gold in particular has risen over the long-term. Check out gold prices here. Below, we've displayed the 5-year gold spot price chart for the years 2018-2022.
Consumers are currently facing the highest price inflation for thirty years combined with low interest rates. This means that money held in the bank as cash actually goes down in value as time goes on. Investors tend to turn to gold when inflation is high.
Remember that you can benefit from the positives of precious metals investment without using a precious metals IRA. To enjoy similar tax advantages, you can use another self-directed IRA to invest in gold on the stock market. You can invest directly in the price of gold as a commodity. You can invest in gold mining companies individually, or invest in a bunch of them at once using an Exchange Traded Fund (ETF). You can also use an ETF to trade off the gold price. Investing in an ETF is recognised to be a low-risk investment option, but you will have to pay ETF expenses.
To strike an appropriate balance between safety and asset growth, a precious metal IRA should only form part of your total IRA allocation.
Contact Us if You Own or Represent Goldco
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GoldCo Review Summary
Outstanding for the positive customer reviews it receives, Goldco is a provider of precious metal IRAs based in Woodland Hills, California. Hailed as one of the fastest-growing companies in the Los Angeles area, Goldco’s success is based on a history going back over 15 years. Goldco hosts a strong collection of key gold and silver coins for IRA use, as well as a clear website and great support for IRA newcomers.