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Gold Alliance Pros and Cons
- Great ratings on BBB, TrustLink, and Trustpilot
- Gold Alliance has partnered with three different IRA custodians: Equity Trust Company, Preferred Trust Company, and GoldStar Trust Company
- The preferred vault facility is the world-renowned Delaware Depository
- Segregated or non-segregated storage options
- Higher premium on exclusive coins
- No offerings in platinum or palladium
- Newer in the industry
Company Info and Background
Gold Alliance (goldalliance.com) is a precious metals dealer headquartered in Reno, Nevada. Founded in 2002 by Joseph Sherman, the company has become one of the more popular online precious metals dealers, and Gold IRA experts.
The company’s inventory of products includes silver, platinum, and gold. Common bullion, limited vintage, Premium, and IRA-eligible are all the available product types. Of the IRA-eligible items, many of the popular coins are present including the Gold American Eagle, Gold Canadian Maple Leaf, Silver American Eagle, Platinum Canadian Maple Leaf, and the Silver Canadian Maple Leaf.
Moreover, Gold Alliance has a comprehensive Resources section on its website. For those interested, there is a free gold and silver investment guide. Additionally, there is the Gold Alliance “5 Tips to Start Investing”, gold and silver FAQs, and a subsection with precious metals price charts.
Gold Alliance Ratings and Complaints
Below we offer a diverse selection of ratings, and complaints that you can read on Gold Alliance from trusted consumer reporting and rating agencies sites. Simply click on the links provided to study the reviews in greater detail.
BBB Rating: A+ (Details)
BBB Complaints: 4 complaints closed in the last 3 years (Details)
BCA Rating: AAA (Details)
BCA Complaints: 0 complaints (Details)
TrustLink: ⭐️⭐️⭐️⭐️⭐️ (5 out of 5 based on 2 reviews) (Details)
Trustpilot: ⭐️⭐️⭐️ (3.2 out of 5 based on 1 review) (Details)
Facebook: 12,829 “Likes” (Details)
Gold Alliance Management Team
Chief Executive Officer/Partner
Gold Alliance’s CEO is Joseph Sherman. Sherman graduated from the University of Tel Aviv with a degree in law. Sherman has over two decades of experience working within financial services, private education, and commodities trading. He is a member of both the Industry Council for Tangible Assets (ICTA), and the National Ethics Association (NEA).
Senior Portfolio Manager/Partner
Senior Portfolio Manager and partner, Kevin Troy, graduated from San Diego State University with a degree in Marketing. Troy first commenced his career path with a stint at JP Morgan Chase, then pivoted into real estate lending, becoming a partner at one of the largest mortgage brokerage firms in San Diego, California.
Senior Portfolio Manager/Partner
The company’s other partner and Senior Portfolio Manager, Fred Abadi, graduated from California State University at Northbridge with a business management degree.
For the last 15 years, Abadi has worked within the precious metals investment industry.
Gold Alliance Custodian and Storage
Gold Alliance has preferred partnerships with three IRA custodians: Equity Trust Company, Preferred Trust Company, and GoldStar Trust Company.
Equity Trust Company
- One of the leading IRA custodians with three decades of experience
- Serves all 50 states
- Manages over $25 billion in assets
Preferred Trust Company
- Since being founded in 2007, has become one of the biggest IRA custodians
- Renowned for its customer service
- Fees are all-inclusive
GoldStar Trust Company
- Manages over 37,500 self-directed IRAs
- Is one of the most popular IRA custodians in the United States
- Serves all 50 states
The Gold Alliance’s preferred depository for IRA-approved precious metals is the Delaware Depository in Wilmington, Delaware. The facility is over 72,000 square feet with Class 3 vaults and state-of-the-art security protocols. Additionally, has a comprehensive insurance policy from the prestigious Lloyds of London – one of the oldest insurance companies on Earth. Clients can select either segregated or non-segregated storage options.
Gold Alliance's Prices and Fees
|Company||GoldStar Trust Company||Equity Trust Company|
|Gold IRA Setup Fees||$50 account set-up fee||$50 account set-up fee|
|Annual Maintenance Fee||$75 minimum annual account maintenance fee||Variable annual maintenance fee depending on the amount in account (starts at $225)|
|Storage Fees||$150 for segregated precious metals storage/$100 for non-segregated precious metals storage||$150 for segregated precious metals storage/$100 for non-segregated precious metals storage|
Gold Alliance Education and Customer Satisfaction
Gold Alliance has a number of educational tools, coupled with a library of informative articles discussing a number of topics including Advantages of Owning Gold, Achieving Optimal Diversification, and Crisis Protection With Precious Metals, just to name a few. The company also has a section for market investment news, precious metals charts, and a Free Metals Learning Kit.
The company champions its customer satisfaction, indicating that it provides lifetime client support. Even after customers purchase precious metals products from the company, they can rely on long-term support from Gold Alliance's senior portfolio management team, access to current educational resources and materials, in addition to ongoing portfolio support.
Gold Alliance Products
Before buying anything, understand the difference between the different types of IRA-eligible coins out there (e.g. bullion, proof, uncirculated, etc are NOT the same).
Gold Alliance offers an array of IRA-eligible gold and silver coins and bars in various weights. Some of the popular selections of coins include the Gold American Eagle in either one ounce, 1/2 ounce, or 1/4 ounce form. Gold bars come in either one ounce or 10-ounce options. For silver products, the company offers the Silver American Eagle, Silver Round Sunshine, and Silver Canadian Maple Leaf, all in one-ounce form. There are 10-ounce and 100-ounce silver bars also available. Additionally, for collectors, Gold Alliance offers an extensive selection of premium gold and silver coins.
Unfortunately, there is a complete lack of pricing transparency on the company website – potential customers must call the toll-free number to speak with a representative to inquire about the pricing of all available products. Obviously, this tactic does not allow for easy price comparisons with other precious metals websites.
Gold Alliance IRA-Eligible Gold
Examples of IRA-eligible coins from the catalog include:
- Gold American Eagle
- American Buffalo
- Canadian Gold Maple Leaf
- Gold Australian Striped Marlin
- Gold Canadian White Falcon
- Gold Austrian Philharmonic
- Gold Australian Spotted Eagle Ray
Additionally, gold bars are also available in the Gold Alliance inventory.
- Credit Suisse 1-ounce bar
Gold Alliance IRA-Eligible Silver
Examples of IRA-eligible coins include:
- Silver American Eagle
- Silver Canadian Maple Leaf
- Silver Canadian White Falcon
- Silver Australian Spotted Eagle Ray
- Silver Australian Striped Marlin
- Silver America the Beautiful
Two silver bars are in the catalog:
- 10-ounce silver bar
- 100-ounce silver bar
Gold Alliance IRA-Eligible Platinum
There are two IRA-approved coins and one platinum bar in the inventory:
- Platinum British Britannia
- Platinum Canadian Maple Leaf
- One-ounce Platinum bar
View more Gold Alliance precious metals products here.
Premium Coins vs Standard Bullion Coins – Understanding the Difference
Including IRS-approved coins in your self-directed IRA is an excellent retirement strategy, yet can be overwhelming considering the number of coins available to investors. Before choosing which coins to include in your retirement account, there is an important distinction that needs to be understood between premium coins and standard bullion coins.
Despite being IRA-approved, premium coins are part of a collectible series issued by mints. These types of coins are deemed semi-numismatic. Premium coins have the same purity as standard bullion coins but are sold at a higher premium because of their limited circulation. At times, some companies charge upwards of a 25% markup.
Standard Bullion Coins
Standard bullion coins provide the best investment option for portfolio diversification, not to mention as a hedge against inflation. Some examples of standard bullion coins include the Canadian Maple Leaf, the American Eagle, and the Austrian Philharmonic. These types of coins are typically 99.99% pure, and investors are charged a lower premium. Therefore, more gold for your buck.
Below is a comparison chart to give you a better understanding of the available types of coins.
Bullion Proof & Uncirculated coins Collectibles/Numismatics
IRA Eligible? Yes Some No
Highest Purity Level? Yes Yes No
Limited Edition and/or Scarcity Factor? No Yes Yes
High Finishing Quality & Detail?* No Yes Some
Easy to Sell/Liquidate Anywhere Yes No No
Premium Over Spot When Buying? Low Medium High
What you can expect to sell them for? Close to spot price. Usually no or little premium. Spot price + premium based on rarity/age/demand for your coins Spot price (if they contain some precious metals) + premium based on rarity/age/demand and other factors
Where can you sell them? Anywhere, since these bullion coins are recognized and trusted worldwide. However they'll probably only give you spot price. Anywhere, but original dealer would likely be the best place if you want to recoup premium. Others might only give you spot price. Ebay is also a good option if you have rare and highly sought after coins. Antique stores, coin shops, collectors' markets, eBay.
Gold Alliance Buyback Program
Gold Alliance also offers a buyback option, including purchasing coins and bars purchased from other companies. The company stresses that it honors its buyback policy without question, purchasing any and all precious metals products that have been bought from Gold Alliance. In the case of precious metals purchased from competitors, the company must first inspect the product prior to making an offer. The Gold Alliance buyback program only includes coins and bars.
Gold Alliance Blog
Gold Alliance is dedicated to keeping its clients and the public informed about precious metals investment. The company’s blog is updated with new articles on a weekly basis. Topics covered involve a myriad of subjects regarding gold, silver, IRAs, inflation, and even analysis of geopolitical current events impacting the financial markets.
Free Gold & Silver Investing Guide
Keeping with the company’s mandate to educate and inform the public about IRAs and precious metals, Gold Alliance offers a free gold and silver investing guide. Customers are prompted to fill out the name, email, and phone number, then the aforesaid guide will be promptly mailed to your doorstep.
Key Pages From Gold Alliance’s Website
Here are the most important pages from Gold Alliance's website. You can read this information to better understand the company.
To speak with a Gold Alliance IRA specialist, potential clients can call (888) 734-7453 or email firstname.lastname@example.org.
Gold Alliance Contact Information
- Phone: (888) 734-7453
- Address: 50 W. Liberty St. Suite 420 Reno, NV 89501
- Email: email@example.com
- Website: goldalliance.com
Gold Alliance Review Conclusion: Is This Service Worth It?
In general, Gold Alliance is driven by its main objective to provide excellent customer service. It provides customers with the option between three different IRA custodians: Equity Trust Company, Preferred Trust Company, and GoldStar Trust Company. In addition, the esteemed Delaware Depository provides secure vault storage options.
This company is a great choice for novice investors in the Precious Metals IRA space. Gold Alliance offers many IRA-approved coins and bars in its inventory. Additionally, the company provides a wealth of resources to keep you informed about investing in precious metals and adding them to your eligible retirement account.
Review All IRA Options Before Investing
We recommend that you contact at least 2-3 different companies before making an investment decision. Do your due diligence and speak to your financial advisor to determine what allocation of your portfolio you want to dedicate to precious metals. Gold and other precious metals don't pay dividends and aren't as easy to liquidate as stocks and bonds. Make sure you fully understand the pros and cons of this asset class. Precious metals are an insurance policy against a collapse of the dollar and dollar-bound assets like stocks, bonds, and real estate.
Gold Alliance Review Summary
Since its inception in 2002, Gold Alliance has risen through the ranks of precious metals investment space, to become one of the most popular precious metals IRA companies. Clients can choose from three preferred IRA custodians for custodial services: GoldStar Trust Company, Equity Trust Company, and Preferred Trust Company. For secure vault storage, Gold Alliance has partnered with the world-renowned Delaware Depository. The company’s catalog of products includes a wide range of coins and bars in various available weights. Unfortunately, no pricing is available on the website. Instead, a toll-free number to talk to a representative. Gold Alliance prides itself on its customer service and is dedicated to keeping the public informed about precious metals investment. Gold Alliance is a good option for novice investors to the Gold IRA space.