Advantage Gold: Good or Bad Gold IRA Company? (2025 Review)

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Last Updated on: 24th April 2025, 01:24 am

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Advantage Gold's distributes a free gold investment kit which contains information about the company and its products.

Advantage Gold is a Los Angeles-based company specializing in precious metals IRAs. Founded in 2014, the firm has earned strong reviews from customers and independent rating agencies alike. But is it the right fit for your retirement strategy? Let’s take an unbiased look at what Advantage Gold offers, what it doesn’t, and how it compares to other major players in the Gold IRA space.

🏢 Company Overview

  • Founded: 2014
  • Locations: Austin, TX and Los Angeles, CA
  • Specialty: Precious Metals IRAs (Gold, Silver, Platinum, Palladium)
  • Partenered Custodians: STRATA Trust Company, Equity Trust Company
  • Storage Partners: Brinks, Delaware Depository
  • IRA Minimum Investment: ~$5,000

Advantage Gold emphasizes investor education and supports new customers with a team of IRA specialists. They assist with IRA rollovers, account setup, and purchasing IRA-approved bullion.

📈 Reputation & Ratings

PlatformRating (2024–2025)Notes
BBBA+ Accreditation, 4.9/5 ★No serious complaints in recent years
Trustpilot4.9/5 ★ (1,500+ reviews)High volume and consistency
Google5.0/5 ★ (700+ reviews)Strong customer feedback
TrustLink5.0/5 ★ (450+ reviews)Verified history of satisfied clients
BCAAAA Rating, 0 complaintsTop-tier Business Consumer Alliance score

These scores place Advantage Gold among the best rated gold IRA providers in the U.S. Although, in all honesty, reviews can be “bought”, so we recommend you do your due diligence and make sure this company meets your requirements before rolling over or transferring your funds.

🔍 Pros & Cons of Advantage Gold

Pros

  • Full-service IRA support: Specialists help with rollovers and setup
  • Wide product range: Gold, silver, platinum, and palladium coins approved for IRAs
  • Educational resources: Free investment kit and online learning center
  • Reputable custodians & depositories: STRATA, Equity Trust, Brinks, Delaware
  • Flat annual fees: ~$75/year (plus storage depending on custodian)
  • Buy-back option: Available, though “above spot” is not guaranteed, and you're not guaranteed to recoup any premium either if you bought exclusive coins.

Cons

  • Pricing transparency limited: No pricing available directly on site regarding their gold and silver IRA accounts.
  • Promotional tone: Website and third-party reviews heavily emphasize limited-time offers (e.g., “Free Bug-Out Bag”)
  • No live chat on site: Only phone or email support

💵 Fees & Pricing

Fees vary based on which of their custodians you choose to work with, but are generally competitive:

ServiceSTRATA TrustEquity Trust
Account Setup$50$50
Annual Maintenance$95 flat$225+ (tiered)
Storage (Segregated/Non-Seg.)$150 / $100$150 / $100

Advantage Gold also offers a price match guarantee, promising to match or beat competitors’ bullion prices upon request.

🔄 Buyback Policy

Advantage Gold states it will buy back precious metals at current market value, typically close to spot price. However, fees and spreads may apply. This is not a guaranteed above-spot offer, and investors should always ask for written confirmation of the terms before selling. Many gold IRA companies claim they have a buyback policy, but if you don't get anything in writing, you may be left having to sell your metals on your own.

⚖️ How Advantage Gold Compares to Other Gold IRA Firms

CompanySetup FeeAnnual Fee (est.)BBB RatingMinimum InvestmentNotable Features
Advantage Gold$50~$75 + storageA+~$5,000Free kit, strong support, flat fees
Augusta Precious Metals$50~$180A+$50,000Webinars, transparency, education-focused
Noble Gold Investments$80$275A+$2,000–$5,000Survival packs, crypto IRAs, clear pricing
Birch Gold Group$0–$50~$175A+$10,000Promotions (free silver), high endorsements

Based on our review of various companies, Advantage Gold seems to stand out for its lower entry point, extensive education, and strong ratings—but does rely heavily on affiliate marketing and time-limited bonuses, which may feel overly promotional to some investors.

🧠 Final Verdict: Is Advantage Gold Legit?

Yes — based on our initial review, Advantage Gold is a legitimate and well-reviewed Gold IRA provider, with high customer satisfaction scores, reputable custodians, and a strong support team for newcomers to precious metals investing. However, prospective clients should be mindful of:

  • Marketing hype (e.g., free giveaways, time-sensitive bonuses)
  • Limited pricing transparency online
  • The fact that the company uses affiliate marketing in many reviews

If you're seeking a trusted, full-service provider to help set up a Gold IRA with competitive fees and support, Advantage Gold can be a solid choice — especially for first-time investors. Just make sure to compare fees and markup terms, and don’t skip your own due diligence.

🎖️Advantage Gold Management Team

kirill

Co-Founder – Kirill Zagalsky: Kirill is the co-founder of Advantage Gold. He began his career with a U.S. Mint listed and nationally known dealer. He specialized in Precious Metals IRAs in his time there. After that, Kirill has helped hundreds of customers to convert from the traditional IRAs to Precious Metals IRAs. He has also facilitated countless clients' purchase of precious metals for delivery. Kirill served for years in the capacity of futures market broker and as a Vice President at a well known commodity brokerage company. Kirill has been showcased on a variety of media channels talking about IRAs and precious metals on NBC and other nationally known outlets.


adam

Co-Founder – Adam Baratta: Adam is another one of the co-founders of Advantage Gold. Prior to co-founding Advantage Gold, Baratta worked at a national United States Mint listed dealer, serving as a Senior Account Executive where he specialized in Gold IRA rollovers. Baratta prides himself on working closely with every client to best achieve their long term metals investment goals. He has helped several high net worth investors protect and preserve their wealth through precious metal investing. Baratta has also been a successful entrepreneur specializing in the formation, financing, and organization of multiple ventures particularly in the entertainment industry. Baratta co-founded a motion picture production company which is partnered with the NHL and NBC Universal. He continues to play an integral role serving on the Board of Directors.

Regarding markups, an email from Advantage Gold management in March 2023 assured the following:

Baratta is also a nationally recognized author. His books, including The Great Devaluation and The End of Money, became bestsellers in the personal finance and economics categories. These publications reflect his broader commitment to educating investors on the risks of inflation, the U.S. dollar, and the role of gold as a long-term hedge.

“We pride ourselves on the most competitive pricing in the industry and have a price match guarantee. The spreads vary from product to product but we will match or beat any price form major competitors.”

– Kirill Z., Advantage Gold CEO

🪙 Understanding Coin Types at Advantage Gold

When opening a Gold IRA with Advantage Gold, you’ll have access to a wide range of IRA-approved coins. However, choosing the right ones can be confusing—especially when it comes to understanding the difference between standard bullion coins and premium (or semi-numismatic) coins.

💰 Premium Coins

Advantage Gold offers certain coins that fall into the “premium” category. These coins meet the same IRS purity requirements as standard bullion (typically .999 or higher), but they are often part of limited mintage series or collector-oriented releases. As a result, they can come with higher markups, and their resale value may depend on factors beyond metal content, such as rarity and demand. These are sometimes referred to as semi-numismatic coins.

🪙 Standard Bullion Coins

For most investors, standard bullion coins remain the go-to option. Advantage Gold carries many of the most popular choices—including the American Eagle, Canadian Maple Leaf, and Austrian Philharmonic—which offer high purity and lower premiums. These are typically preferred for their liquidity, price transparency, and strong resale value tied directly to the spot price of gold or silver.

If you’re looking for a straightforward hedge against inflation or a cost-effective way to diversify your retirement savings, standard bullion coins are usually the better fit.

👉 Below is a chart comparing both types to help you evaluate your options.

BullionProof & Uncirculated coinsCollectibles/Numismatics
IRA Eligible?YesSomeNo
Highest Purity Level?YesYesNo
Limited Edition and/or Scarcity Factor?NoYesYes
High Finishing Quality & Detail?*NoYesSome
Easy to Sell/Liquidate AnywhereYesNoNo
Premium Over Spot When Buying?LowMediumHigh
What you can expect to sell them for?Close to spot price. Usually no or little premium.Spot price + premium based on rarity/age/demand for your coinsSpot price (if they contain some precious metals) + premium based on rarity/age/demand and other factors
Where can you sell them?Anywhere, since these bullion coins are recognized and trusted worldwide. However they'll probably only give you spot price. Anywhere, but original dealer would likely be the best place if you want to recoup premium. Others might only give you spot price. Ebay is also a good option if you have rare and highly sought after coins.Antique stores, coin shops, collectors' markets, eBay.

Source: Advantage Gold Website

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Company's Contact Information

    • Address: 12100 Wilshire Blvd. Suite #1450 Los Angeles, CA 90025
    • Phone: (800) 341-8584
    • Email: info@advantagegold.com
    • Opening Hours: Monday-Friday from 6 AM to 6 PM
    • Website: www.advantagegold.com

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Review All Gold IRA Options Before Investing

Although Advantage Gold is certainly worth considering for your gold IRA, as with any investment it is important to do due diligence. Review all of the options before you make a precious metals purchase as part of your IRA investing strategy.

You should feel confident in the firm with which you are entrusting your IRA accounts and holdings. Buying precious metals for your self-directed  IRA is an important decision. To learn more about the gold IRA space, read our full reviews of the top-rated Gold IRA companies.

Photo of Advantage Gold's 2025 Coin Kit


Advantage Gold
Advantage Gold - byJack Choros, April 1, 2011
4.9/ 5stars
on
Advantage Gold
Review Summary :

Advantage Gold has a lot of positive reviews on sites like TrustLink and Trustpilot. This company is a great choice for those who are new to precious metal IRA investing, as they assist with the whole process from start to finish. Advantage Gold's real strength lies in educating its customers. Unlike most of its competition, they have a terrific buyback policy (often purchased above spot prices) and offer price matching with all their major industry competitors. They offer a wide selection of IRA-approved coins and bullion in both silver and gold. The only downside is that the website does not provide any pricing for the inventory items.

Have you purchased products from Advantage Gold? Leave a review!
Advantage Gold beat the competition
Shopped around for months before I made the decision to buy gold and silver. Advantage Gold beat the competition on prices by a handsome margin. Was NOT close! I worked directly with Kirill who was very knowledgeable and helpful. Also amazing that one of the directors still has time for client interaction and great customer service. Top notch organization all the way around!
July 27, 2017, 2:42 pm
Entire process was fast and smooth
I investing in some gold and silver bars through Advantage Gold and the entire process was fast and smooth. The agent I spoke with answered all the questions I had and was upfront about costs and fees, unlike other companies I called before who avoided giving me straight answers when it comes to all the fees involved in the IRA rollover. I will definitely buy again from Advantage Gold if the economy doesn’t improve and my stocks don’t perform as well as I expect them to.
February 6, 2017, 4:39 pm

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Jack Choros
Jack Choros

Jack Choros is a content writer with a passion for content marketing, finance, and technology. He has extensive experience working for tech startups in the blockchain technology, cryptocurrency, and Web3 space.

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