New Survey Reveals That 90.5% Of Americans Don’t Invest In Gold Through An IRA Or 401k

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Last Updated on: 2nd July 2020, 07:23 pm

We conducted a survey asking 1,500 Americans if they invested in gold through a retirement account. We used Google Surveys and targeted males and females between the ages of 45 and 65+ from coast to coast. We asked the following question with two possible responses:

Do you invest in gold through your IRA or 401k?

  • Yes
  • No



90.5% of American Investors Said They Don’t Invest in Gold Through A Retirement Plan, Especially Women 45 To 54 Years Old

When asked if they invested in the yellow precious metal through a retirement account, an astounding 90.5% of survey participants indicated “No”.


When demographic filters were applied to the results targeting specifically females between 45 To 54 years old, that percentage increased further to 92.8%, making this cohort the least likely to invest in gold through a retirement account. Curiously, when demographic filters were applied targeting only males from the same age group, 85.8% of participants indicated that they didn’t use a retirement plan to invest in gold.

Men Are More Inclined to Invest In Gold Through Their Retirement Accounts, Especially Males Between 45 and 54 Years Old

Only 9.5% of survey respondents indicated that they invested in gold through their IRA or 401k.

However, when demographic filters were applied, some compelling results were revealed. When males were solely targeted, the percentage increased to 11.9%. Additionally, when the focus was specifically males between 45 and 54, that percentage leapt to 14.2%. Thus, middle-aged males are more inclined to use their retirement accounts to invest in IRA-approved gold.


The global COVID-19 pandemic has ushered the world into a truly uncharted period of our modern age. Historically, gold has proven to be a safe and dependable investment choice during times of uncertainty and economic turmoil for millennia. That said, it is unsurprising that the price of gold has soared over Q1. Clearly, investors are turning to the yellow precious metal as a hedge against the tumultuous state of the stock markets. 

A diversified portfolio is always the best investment strategy for keeping your hard-earned money safe, given that the economic repercussions of the Coronavirus pandemic have yet to be fully realized. Based upon the results of this survey, men (especially middle-aged males) seem more inclined to use their respective retirement plans as a method of investing in gold. Investing in the yellow precious metal through a retirement vehicle like an IRA or 401k can be a safe and easy investment option. Yet, with any investment vehicle, there are pros and cons to a Gold IRA

One’s choice of investments is completely dependent on risk profile and individual circumstances. Always do your due diligence and consult the services of a financial professional, prior to investing your money.

Details About The Study And RMS Score


Audience: Users on websites in the Google Surveys Publisher Network

Method: Representative

Age: 45-54, 55-64, and 65+

Gender: All Genders

Location: United States

Language: English

Frequency: Once


Root mean square error (RMSE) is a weighted average of the difference between the predicted population sample (CPS) and the actual sample (Google). The lower the number, the smaller the overall sample bias.

Sarah Bauder
Sarah Bauder

Sarah Bauder has a decade of experience at numerous publications, writing about finance, politics, economy and more.

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FTC Disclosure: We are an independent blog that aims at providing useful information for retirement account owners interested in alternative assets like precious metals. However, our content does NOT constitute financial advice. Please speak to your financial advisor before making any investment decision. Also, the data quoted on this website represents past performance and does not guarantee future results.


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