Hard Assets Alliance Review

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Last Updated on: 10th May 2023, 11:25 am

Hard Assets Alliance
Hard Assets Alliance - bySarah Bauder, April 1, 2011
2.5/ 5stars
on
Hard Assets Alliance
Review Summary :

Hard Assets Alliance is a precious metals broker headquartered in New York City. Evidently, numerous financial research firms joined together to form Hard Assets Alliance, which provides an online precious metals marketplace platform. Silver, gold, palladium, and platinum products are all available on this platform. The company’s catalog of products is small, however, some of the popular IRA-approved bullion is in the inventory. Hard Assets Alliance has partnered with Equity Trust Company for custodial services. Vault storage is provided options include Brinks, Loomis, or Malca-Amit. This company is not accredited with the Better Business Bureau.

Pros:

  • Wide selection of precious metals bullion to choose from
  • Large IRA-eligible bullion catalog
  • IRA investors benefit from military-grade third-party vaults

Cons:

  • Not accredited by the BBB
  • Higher fees for low-value accounts
Quick Facts about Hard Assets Alliance
Year Founded:2012
Company Headquarters:New York City
Reviewed By:Sarah Bauder
Published On:December 23, 2022
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Company Info & Background

Hard Assets Alliance (www.hardassetsalliance.com) is a precious metals brokerage firm founded in 2012. Headquartered in Manhattan, the company offers an app which is an online marketplace for buying and selling precious metals products. In addition, Hard Assets Alliance will help customers establish Precious Metals IRAs.

The company offers an online precious metals marketplace making buying, and selling simple. A variety of silver, platinum, gold, and palladium items are in the inventory. Many of the available products can be held in a Precious Metals IRA.

With regards to informing clients about precious metals investment, Hard Assets Alliance offers a free investment guide titled, Why Portfolios Perform Better Than Gold.

Hard Assets Alliance Management Team

Strangely, Hard Assets Alliance offers no transparency regarding its management team. Moreover, the firm’s LinkedIn page has no details pertaining to who runs the company.

Hard Assets Alliance Custodians and Storage

Secure storage options of precious metals purchased through Hard Assets Alliance include Brinks, Malca-Amit, and Loomis. The company website states the following:

“Invest in whole bars and coins, stored in the world’s most secure non-bank vaults. Then get them delivered whenever you want.

Storage rates are the same for all vaults: 0.7%/year of the average daily asset value of gold, platinum, and palladium, and 0.8%/year for silver, or lower for higher-value accounts.

$5/month minimum per account; waived for accounts with MetalStream activated. Storage is billed quarterly.”

Equity Trust Company is the preferred IRA custodian.

Hard Assets Alliance Products

Hard Assets Alliance’s inventory contains gold, silver, palladium, and platinum coins and bars. Some of the popular IRA-eligible bullion is present in the catalog. Likewise, there are various available weights of bars. Examples from the catalog include American Gold Buffalo, Gold Canadian Maple Leaf, Gold American Eagle, Silver Canadian Maple Leaf,  Gold Austrian Philharmonic, Silver Austrian Philharmonic, and the Silver American Eagle. Platinum is available in a one-ounce bar, as is palladium.

View more Hard Assets Alliance products here.

Hard Assets Alliance Precious Metals IRA Info

CompanyHard Assets Alliance
Annual CostVariable
Scaled or Flat Fees? Flat Fees
Partnered Storage VaultsBrinks, Loomis, and Malca-Amit
Partnered CustodianEquity Trust Company
Metals AvailableSilver, gold, palladium, and platinum
Years in Business9 years (2012)

Hard Assets Alliance Reviews, Ratings, and Complaints

Below we offer a diverse selection of reviews, ratings, and complaints pertaining to Hard Assets Alliance from trusted consumer reporting and rating agencies sites. Simply click on the links provided to study the reviews in greater detail.

  • BBB Rating: ⭐, Not Accredited (Details)
  • BBB Complaints: 2 complaints in the last 3 years (Details)
  • Trustpilot: ⭐⭐⭐⭐⭐ (Details)
  • RipOff Report: No Reports
  • SiteJabber: Profile (Details)
  • Yellow Pages: Profile (Details)
  • Facebook: Profile (Details)

Hard Assets Alliance Contact Information

  • Address: 750 3rd Ave., suite 702, New York, NY 10017
  • Phone: (877) 727-7387
  • Email: support@hardassetsalliance.com
  • Website: www.hardassetsalliance.com

Review All IRA Options Before Investing

It's imperative that you carefully consider the different precious metals companies available, prior to making any purchases as part of your IRA investment strategy. In addition to its overall reputation, be mindful of a company’s bullion prices, policies, practices, and most importantly, storage fees for precious metals.

Hard Assets Alliance
Hard Assets Alliance - bySarah Bauder, April 1, 2011
2.5/ 5stars
on
Hard Assets Alliance
Review Summary :

Hard Assets Alliance is a precious metals broker headquartered in New York City. Evidently, numerous financial research firms joined together to form Hard Assets Alliance, which provides an online precious metals marketplace platform. Silver, gold, palladium, and platinum products are all available on this platform. The company’s catalog of products is small, however, some of the popular IRA-approved bullion is in the inventory. Hard Assets Alliance has partnered with Equity Trust Company for custodial services. Vault storage is provided options include Brinks, Loomis, or Malca-Amit. This company is not accredited with the Better Business Bureau.

Have you purchased products from Hard Assets Alliance? Leave a review!

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Sarah Bauder
Sarah Bauder

Sarah Bauder has a decade of experience at numerous publications, writing about finance, politics, economy and more.

Articles: 114

FTC Disclosure: We are an independent blog that aims at providing useful information for retirement account owners interested in alternative assets like precious metals. However, our content does NOT constitute financial advice. Please speak to your financial advisor before making any investment decision. Also, the data quoted on this website represents past performance and does not guarantee future results.

 

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